On August 12th the Swedish publisher, Nordic Games announced that they are reincorporating to THQ Nordic.
THQ, for those that don’t know is a former triple-A publisher that reported they were on the verge of bankruptcy on November 13, 2012, and sold all it’s assets to multiple other publishers, one of which happened to be Nordic Games, who also acquired their trademark and logo.
According to the publisher, while they take great pride in their Swedish roots and accomplished a great deal under the Nordic Games masthead, they decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordicre presents a core approach of doing much more than “owning” a highly competitive portfolio of IPs. We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve.
THQ Nordic have stated:
With this rebrand we are entering the next phase in our company’s evolution.
As of now we have 23 game projects in development, 13 thereof have not yet been publicly announced, but are sure to be in the next months. Needless to say, the majority of these projects are based on former THQ owned IPs and franchises.
As far as the logo design is concerned, Lars Wingefors, founder and owner of THQ Nordic (formerly known as Nordic Games) would like to say this:
“As for the new logo design, we literally stumbled across it when browsing some art files, after we bought the THQ trademark and figured: why not? We hope the reception from our partners is less ambivalent but we’re OK either way. We invite you to our Gamescom booth to play our games and see the logo in large-scale format.”
THQ Nordic is a global video game publisher and developer. Based in Vienna, Austria and Karlstad, Sweden with subsidiaries in Germany and the USA, THQ Nordic brands include Darksiders, MX vs. ATV, Red Factionand Titan Quest. For more information on them visit their site: http://thqnordic.com/